Introduction
Ever wonder how brand-new cars travel from the factory floor to the dealership lot? In the automotive industry, this final leg of the journey is known as finished vehicle logistics – and it’s a crucial link in the supply chain.
OEMs (Original Equipment Manufacturers) depend on reliable carriers to transport their newly minted vehicles safely and on schedule. That’s where asset-based car carriers come in.
Unlike brokers, asset-based carriers own their trucks and employ their drivers, giving OEMs greater control and confidence in the delivery process.
In this post, we’ll explore how an asset-based hauler like GB Cargo (a nationwide car hauling company) supports OEMs’ logistics needs in a friendly, efficient way—especially as those needs evolve in a changing industry.
The landscape of finished vehicle logistics is changing rapidly. Today’s automotive market is rebounding with strong vehicle sales, which in turn is driving major investments in transport networks.
OEMs are under pressure to move more vehicles faster while also adapting to new trends. For instance, the rise of electric vehicles (EVs) introduces special considerations – from heavier car weights to battery safety – making logistics more complex.
The industry also faces challenges like capacity constraints, stricter environmental regulations, and the intricacies of handling EV shipments.
At the same time, customer expectations are rising. Automakers and dealers want real-time visibility into where their cars are and assurance that deliveries will be damage-free and on time.
It’s no surprise that many manufacturers are teaming up with logistics providers to streamline routes and cut costs using tools like AI route optimization and digital twins.
In short, OEM supply chain managers need transport partners who are agile, tech-savvy, and dependable enough to meet these evolving demands.
What does “asset-based” actually mean—and why should OEMs care?
In simple terms, an asset-based car carrier owns and operates its fleet of car-hauling trucks. This is different from a non-asset-based broker, who coordinates shipments through third parties.
Because asset-based carriers have their own equipment and drivers, they maintain direct control over every haul. This can be a game-changer for OEM logistics.
In-house drivers and a dedicated fleet ensure consistent training, safety standards, predictable capacity, and tighter scheduling. There’s no scrambling for last-minute trucks—the trucks are already part of the team.
Asset-based providers also use transportation management systems to optimize loads and routes across their fleet. The result? Greater reliability and fewer surprises.
If a production schedule shifts or volume spikes, a partner like GB Cargo can respond quickly by reallocating its trucks and staff—no subcontractors needed.
In an industry where timing is everything, that level of control is a huge advantage.
Asset-based companies invest in their own fleet of modern car carriers.
GB Cargo’s fleet is continuously upgraded with multi-level haulers and enclosed trailers.
This ensures the equipment is well-maintained, reliable, and ready for all vehicle types—from sedans to electric SUVs.
A newer fleet also means higher capacity and compliance with safety and emissions standards—key concerns in today’s eco-conscious automotive industry.
For OEMs, a modern fleet means peace of mind: cars arrive on schedule and in showroom condition.
Advanced GPS and telematics let OEM logistics managers monitor shipments in real time.
Live tracking and electronic proof-of-delivery give partners real-time updates and full visibility.
If there’s a weather delay or route change, updates come instantly. OEMs stay informed, and problems get solved faster.
This level of transparency helps keep the finished vehicle supply chain smooth from plant to dealership.
When you work with an asset-based provider, you're talking directly to the people handling your freight.
GB Cargo’s team assigns dedicated account managers for personalized support.
That means one point of contact who understands your business and acts quickly.
Asset-based providers also schedule regular routes and learn your production rhythm—becoming an extension of your operation.
The result: reliable, consistent service that keeps distribution moving and dealerships stocked.
OEMs put a lot into building high-quality vehicles. The last thing they want is damage in transit.
Asset-based haulers focus heavily on safety and handling.
Specialized equipment and driver training minimize damage risk.
Custom trailers, soft straps, lift gates, and experienced drivers all work together to keep vehicles protected.
And because these drivers are employees—not subcontractors—they follow strict protocols, doing inspections at both pickup and delivery.
OEM logistics is more complex than ever, but asset-based carriers are built for adaptability.
If production volume surges or a new market opens up, they can scale quickly by repositioning their own fleet.
Launching a new EV model? Asset-based carriers can invest in trailer upgrades and training to meet specific needs.
OEMs also work closely with these providers on innovations like multimodal transport and greener trucking strategies.
From electric trucks to optimized loading, asset-based carriers are leading the charge in sustainable, future-ready logistics.
Because they own the equipment, every improvement helps their service and their partners—OEMs benefit directly.
Asset-based car carriers like GB Cargo bring unmatched control, visibility, and service to OEM logistics.
They don’t just ship cars—they become a trusted extension of your supply chain.
Ready to enhance your OEM supply chain with a dependable car hauling partner? Contact GB Cargo today to learn more or request a custom quote.
Stay informed on the latest news and insights from GB Cargo.
